SOLUTIONS | EMAIL MARKETING

We have dedicated ourselves to providing you with the link to millions of consumer and business prospects.

Mediaswirl works with subscription-based marketing services. Our network of affiliate sites questions millions of consumers about their interests and asks if they would like to receive information on products and services that relate to those interests. We also can target your message by:

SELECTS:

• Geographic
• Interest
• Gender
• Age

Online promotions generate 3-5 times the consumer response rates of traditional promotions. By targeting those most likely to buy, this process produces highly targeted prospects that result in an extremely high return on your investment. We have millions of email addresses of subscribers in a wide variety of categories. You can rent our lists (ask for our rates)which includes list rental and mailing.

SOLUTIONS | CO-REGISTRATION

What is co-registration leads?
When a person visits a web site, and decides to subscribe, join, become a member, etc., they will provide personal information such as name, email address, mailing address, etc. Frequently, after providing their personal information, new members is provided the opportunity to request memberships for other services from the partners of the web site that they are joining. For example, if "user" is subscribing to a Joke-Of-The-Day web site, to receive daily humor, he may also be asked a follow-up question from a partner working with the Joke-Of-The-Day web site. A question may be something like "Click YES if you would like a free membership to the 'Cartoon-Of-The-Day' web site", or "Click YES if you would like to receive a free Term Life Insurance quote." There are typically dozens of offers, any of which “user” could choose from. Sometime later, "user" will begin to receive email, or a phone call, from one of the Joke-Of-The-Day advertising partners. This opt-in process is called Co-registration. The advertiser will receive information about "user", such as his name and email address.

Two Types of Co-Registration Leads

1. Opt-In Co-Registration
   The person viewing the co-registration ad must clearly accept the offer by checking a YES box or some other call-to-action. The primary factor is that the person requesting more information is fully aware that they are requesting more information and had to take action to show their interest. An example would be for "user" to check the "YES" checkbox to receive a Life Insurance Quote. If he does not check "YES" then he does not receive a free quote. Mediaswirl offers opt-in and double opt-in co-registration programs that can produce from 25 - 300 leads per day.
   
   
2. Opt-Out Co-Registration
   The concept is similar to opt-in, however the call-to-action (i.e. the "YES" checkbox) is pre-checked. If "user" does not want to receive information from the co-registration advertiser, he must un-check the "YES" checkbox. In addition to opt-in co-registration services, Mediaswirl also offers opt-out.
   The problem with opt-out co-registration is that about 33% of the people registering to join or subscribe to a web site do not realize that they are also opting-in for the advertiser's services. They simply don't see or understand the opt-out process, making the lead quality very poor for the advertiser. In general, we recommend running opt-out campaigns only when you wish to build your newsletter membership or an email mailing list. Opt-in leads are far better quality, but at a much higher price. Double-opt-in leads provide the highest quality leads for co-registration services, but are also the
   most expensive.

SOLUTIONS | LEAD GENERATION

What is Lead Generation?
Imagine walking into your office on Monday morning and finding ten hot leads flowing into your inbox. What a way to start business on a Monday, Lead Generation is not a new form of gaining new business, but it now has a new approach. Rather than sitting at a trade show table for hours on end, or sitting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using the technology of the Internet.

How Does Lead Generation Work?
There are agencies that specialize in providing qualified leads to businesses. The process of lead generation is actually very easy. An agency develops a website or partnerships with several websites in which they promote and advertise your product or service. A consumer finds these directories or informational sites and they are able to complete an online quote request form. This form is submitted to the agency. The buyers information is verified and matched to the appropriate providers. These matched leads are then sent via email to the prospective providers with full contact information and purchasing requirements.

What Business Industries use Lead Generation?
Lead generation could work for just about any business, but most industries using this type of marketing include insurance agencies, education institutions, office suppliers, and furniture stores. Trends show that lead generation will become even more popular in the future, especially for service oriented businesses.

Why Use Lead Generation?
Lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission. Conversion rates on leads that you receive often have a higher conversion success rate than cold contacts because the prospect is prequalified, before you ever receive the lead. Lead generation has become popular with businesses because it enables a business to:

• Determine pricing on a per lead basis
• Choose the product or service they wish to offer to prospects
• Select the geographical area that the business is interested in
• Control the number of leads a business wishes to receive per month (this assists with budgeting)
• Pay only for the leads that are received

How Much Does it Cost?
Lead generation can be extremely cost effective. Leads range anywhere from $5 to $35. Price often depends on the measure of difficulty in getting the lead. The easier the lead is to get the lower the price seems to be.

Is Lead Generation for You?
If your calendar is empty and you need business fast lead generation is a way that you can grow your business rather quickly. It's an easy way to increase your ROI and get more business on your books. Approach it just like you would any other advertising endeavor, set aside a reasonable budget to test it and see if it works for your business. The key to being successful in lead generation is to brush up on your sales and marketing skills so that the leads you receive convert at a high sales rate. Do not try to approach this method of marketing without the ability to follow through and close the sale.